Nonprofit Animation: Strengthening Campaigns, Trainings and Fundraising

Explainer animations, including whiteboard animation and infographic animation, quickly convey an organization’s message in an engaging and fun manner.

Save The Boundary Waters: Remember The Loon

The Challenge

As an environmental issue campaign, this group’s mission is to connect citizens with information and actions they can take to make a difference. They wanted a video to share their message online in targeted areas, as well to add to their mobile booth for events.

The Solution

Invoking the distinct call of the loon and illustrations of animals native to northern Minnesota, our video evokes the emotional story of a threat to a beloved wilderness area. One month later, the video has been viewed over 80K times (as well as shown hundreds more times at the Minnesota State Fair).

GoodWill: Make A Donation, Change the World

The Challenge

Goodwill does awesome work through their donation centers, and they want to grow their programs by increasing donations from citizens.

The Solution

Create an animation to be shared widely that shows people how much a donation can make a difference: for people in the community and for the environment. This 30-second video is adapted from a longer, 2-minute video. Having 2 versions allows more versatility in use and a larger reach for the video.

Seed Savers: Explaining Concepts, Encouraging Participation

The Challenge

Seed Savers has a unique model based on participatory conservation. To further the cause of the heirloom seed movement, they need people to participate in their seed sharing program.

The Solution

A whiteboard animation explaining the key concepts of heirloom seeds and participatory conservation, and a call to action for people to buy and share seeds through their exchange. Includes a visual comparison between heirloom and supermarket produce (spoiler alert: the heirloom tomato looks way yummier).


PAEA: Empower & Encourage

The Challenge

The Physician Assistants Education Association was holding an unprecedented event for its members: Lobbying on Capitol Hill in the nation’s capitol. But they needed to recruit their members to actually show up in order for the event to be a success.

The Solution

We drew their members as the (super)heroes they are, exerting great power and responsibility without breaking a sweat. The animation reminded members that the lobbying will be meaningful, achievable and even fun.

Budget & Tax Policy Institute: Making Economics Accessible

The Challenge

In order for constituents and legislators to support smart policy decisions, they need to understand the complexity and scope of the issue, as well as why the solutions make sense. But how do you discuss economic realities in a way that inspires rather than puts an audience to sleep?

The Solution

MBTPI released a series of political issue animations, designed in collaboration with Next Day Animations, to make economics education fun. The point wasn’t to cover the whole issue in detail, but to distill the key concepts in a way that left the audience curious, inspired, and interested in learning more — and then direct them to in-depth resources.