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4 Communication Strategies as Told by YouTube Celebrities

4 Things All YouTube Celebrities Know That Could Help You Promote Your Next Campaign

Think of a time when you scoured the internet looking for an explanation of how something works. Do you usually gravitate towards a written explanation or do you click on a YouTube link to watch someone do a task? Chances are, watching a DIY tutorial feels more enticing than reading a manual. Which is exactly why there are millions of tutorials on YouTube that explain everything from tying knots, to putting on make-up, to starting your own business. Last year, YouTube celeb, Karina Garcia made a career out of posting videos on YouTube that are quick, informative and fun. Her How-to-Make-Slime video was watched over 1.8 million times! 

The reason we are here today is not to talk about the in’s and out’s of YouTube fandom or the slime phenomenon. Instead, we’d like to investigate what it is that makes video so darn compelling and what we can glean from those YouTube stars. 

  • Humans are visual creatures. We are trained to gather information through our eyes. We rely on this sense day in and day out to keep us out of danger and to help us make sense of the world. 
  • Video is helpful for information retention. When we see someone enacting the things we want to do, we form emotional connections which in turn, creates new memories. 
  • More than words. As humans we are constantly looking to non verbal cues and to help us understand what’s really going on. Which is why seeing a person’s face or watching people move around on a screen works. 
  • Shrinking attention spans! 65% of viewers watch more than ¾ of a video, which is more than we can say about text-based content. Make sure your audiences are getting the full picture when you incorporate video into your communication strategy. Don’t fight the shrinking attention, use it as yet another reason to streamline your message and tell it in the most engaging way possible. 

Are you convinced that you need video content yet? Give us a call and we can discuss how to bring your message to life and reach it’s full slime-DIY video potential. 

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