Grassroots campaigns are known for doing a lot with very little. Driven by massive community involvement and enthusiasm for their cause, these campaigns rely on large numbers of supporters at the local level to work towards changes on a larger, sometimes national scale.
An overarching goal of grassroots campaigns is to increase participation in politics, but how do they work? Building a campaign typically includes the following steps:
- Identifying the desired outcome
- Creating a strategy and setting goals
- Organizing communities of supporters and
- Engaging with the local officials
For both organizing supporters and catching the attention of your local officials, it is key to be able to communicate important information succinctly and in an affordable way. That’s why many grassroots campaigns utilize posters and flyers, or speak to people directly by canvassing door-to-door. Social media and video are more recent additions to the grassroots organizing toolkit, but they have already proved to be invaluable through their simplicity and timeliness.
If you’re interested in learning more about how to manage an effective grassroots campaign, The DeMarco Factor by Michael Pertschuk covers this topic in great detail. But if you’re short on time, here’s an animation we created to summarize the process:
Not only does whiteboard animation do a great job of explaining how a grassroots campaign works, it also makes a great tool to use for your grassroots campaign.
At Next Day Animations we are experts in simplifying complex ideas, and with a name like ours, you better believe we can quickly produce content in a timely fashion. Below you’ll find a couple of recent animations we created with campaigns for change. In both videos, we get to the heart of the message in under 2 minutes and educate viewers on the actions they can take to support these causes.