You probably already know whiteboard animations are addictive and persuasive. But have you ever wondered why? Let’s take a quick look at the neuroscience of whiteboard animations:
Mirror Neurons: Secondhand Satisfaction
These are the neurons that fire when you watch someone else do something, but have the feeling that you’re doing it yourself. In applying this concept to whiteboard animations, scholars have theorized that when you watch someone drawing, your brain reacts as if you, yourself are drawing the image.
This may explain an extra dose of dopamine upon the completion of each image- our brains are reacting as if we, ourselves, have completed an illustration. This could also account for the audience’s desire to continue watching, or the feeling of being glued to the screen.
Dopamine: Mental Candy
Dopamine is a neurotransmitter responsible for our cravings, motivation and even bliss. It helps those neurons scoot along while regulating our brain’s experience of enjoyment.
A jolt of dopamine gives viewers the drive to make a plan based on what they’re learning AND follow through with the call to action at the end of the video.
Neuroplasticity: Brains Change
This is the brain’s ability to actually create new neural connections. When new concepts are introduced, they can physically rewire the brain!
When an animation pairs your new information with existing concepts that are already understood, we can build upon neural networks already in place… but also develop new pathways, helping viewers quickly draw conclusions.
Oxytocin: The Love Hormone
This neurochemical is responsible for empathy, compassion, bonding, trust-development and attraction.
Engaging storylines, especially those with an emotional component, cue the audience’s brains to release oxytocin- increasing the individual viewer’s trust and connection to your message.
Pretty cool stuff, right? And the best news is that creating an awesome whiteboard animation isn’t brain surgery. At Next Day Animations, we work with you to make it as easy (and dare we say enjoyable) as possible to go from idea… to brain candy. You know where to find us.