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What is Video-Based Learning and Why Should You Use It?

Simply put, Video-based Learning is the use of video to teach knowledge or skills. Chances are at some point in your life you have learned something from watching a video, whether it was in elementary school science class or a youtube tutorial. More and more organizations are catching on to the effectiveness of video-based learning, making it the true future of corporate learning. If you aren’t already leveraging video-based learning, it’s time to start!

So why is video-based learning such a good idea?

Consider the alternatives. If given the option to either read an article or watch a video, what do you think most people would pick? Videos are engaging and fun and attention-holding, and an excellent medium for teaching information. While sharing an article or writing a lengthy email to your staff might seem like a clear and efficient way to share information, the chances of everyone actually reading it are slim to none.

Additionally, studies have shown that watching video content helps people remember more details and concepts than when reading text alone (Panopto). So not only is video more appealing for learners, it is actually more effective. This might be because video engages multiple senses (audio and visual), which leads to stronger mental connections and long-term retention.

Bringing video-based learning to your team means a high level of consistency, quality, and accessibility. If you have a team that’s spread out in different locations, videos can help unite them under a central message and lesson. You can create videos that say exactly what you want them to, and don’t need to worry about variation between and quality of trainers. And with video, you are able to bring the same learning opportunities to workers all over the world, including remote workers and speakers of different languages.

Finally, while many might think of watching a video as a passive way to learn, modern advances allow more interaction than ever which leads to an active learning process. You can incorporate videos into a full eLearning module with hands on exercises. Or you can incorporate interactive elements directly into your video, such as check-points, quizzes, and discussion questions.

If you aren’t sure how video-based learning could be useful for your organization, here are a few ways we’ve seen it done:

  • Videos detailing customer service training, with interactive questions throughout.
  • Animated screencast to educate about how to use a new company dashboard.
  • Explainer video about organization’s Mission, Vision and Values, as the central element of an onboarding module.
  • Incorporating short videos into powerpoint slides to be shared at an annual meeting.
  • Infographic animation to display key metrics and company trends.
  • Scenario video to walk through common workplace situations and solutions.
  • Interactive training video that allows users to answer questions and tracks progress over time.

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