When choosing a style for your explainer video, you’re up against some unique challenges:
- There probably aren’t brand standards for animation, so you’re basically writing the book.
- Every colleague has an opinion… and they’re all different.
- It’s difficult to visualize the final project when you haven’t even written the script yet.
- You want to use this video for approximately a millennia, and you’re not sure what style will stand the test of time.
- An army undead paperwork is trying to climb over your cubicle wall. Just kidding. But really, who has the time to do anything these days?
Here are our thoughts on the specific benefits of each style.
With their charming, classic style, whiteboard animations are great for communicating complex ideas quickly, making them ideal for trainings, startups, pharmaceuticals, tech, and academic lectures. The simple visuals help reinforce key concepts. And it’s easy to inject a little humor. Check out the neuroscience of whiteboard animation for more details about why this style works so well.
2D Character and Motion Graphics
Ideal for marketing as well as internal communications, 2D animation offers some particular advantages. It makes data come alive. It creates characters that can become icons. And it takes full advantage of the power of color. Bandwave’s marketing video is one of our favorite examples of these principles in practice.
You’ve got something technical to share with the world. Maybe it’s the technology behind bringing dinosaurs back to life, but more likely it’s your plans for fancy new toothbrush. 3D animation, popularized by Pixar and Dreamworks, is increasingly used to model software and products with many intricate parts.
Words matter. This style emphasizes what you have to say, making it perfect for PSAs, speeches, marketing, and communications with an urgent message or quick turnaround time. Check out a Next Day Animations classic bike safety explainer video.
Stop Motion Animation
Enchantingly nostalgic and deeply imaginative, stop motion animation works well for whatever message needs a human touch. We’ve used it in everything from construction company logos to pharmaceutical how-tos. Similar to whiteboard animation, the power of human touch comes through, making it great for connecting viewers to content that might seem distant, boring, or technical.